Another key benefit of SSP software is that it allows publishers to better control pricing of their ad inventory, e.g. through using floor prices.
Se está interessado em aprender Muito mais Acerca publicidade online, a E-goi tem um recurso especial pensado exatamente de modo a si: Pack por Marketing Digital Gratuito!
Let's say Silk is a UK-based beauty brand that just launched a new brow line and is running a campaign. They set up their campaign on a Demand-Side Platform (DSP) and are targeting users who regularly shop for makeup products, are located in the Manchester area, and are between 18 to 30 years of age. The brand also wants its ads to only show on sites related to beauty and lifestyle.
Editor's note: This post was originally published in March 2021 and has been updated for comprehensiveness.
Antes do iniciar os investimentos em publicidade online, defina os principais objetivos e KPIs (indicadores-chave do desempenho) de modo a criar 1 planeamento estratégico e deter Assim sendo a hipotese de medir utilizando exatidão o sucesso do uma determinada campanha.
A demand side platform is programmatic software for advertisers that provides automated, centralized media buying from multiple sources.
Increasing ROI: When using a DSP to access ad exchanges, advertisers can adjust their settings to home in on the most relevant inventory for them, cutting down on wasted ad impressions and maximizing conversions.
Brand safety has become an important concern check here for advertisers in recent years and some participants offer advertisers better brand safety through RTB by using technologies which prevent their advertising content being shown on unsuitable websites or next to inappropriate content.
On the publisher side, RTB can help increase revenue by opening inventory to more buyers simultaneously. Publishers can also gain valuable insights into who is buying their inventory, which can help them determine what to charge for premium impressions to maximize revenue.
As a result, header bidding allows publishers to maximize revenue by increasing competition for ad space, which raises the average bid price. If an advertiser wishes to buy high-priority impressions, they will need to pay more for it.
” Real-time bidding allows advertisers to automatically buy ad inventory, place the ads online, and get a certain number of impressions in their programmatic advertising campaigns.
Seleciona o teu objetivo do publicidade: podes escolher entre os objetivos reconhecimento e interaçãeste de modo a campanhas por reserva.
Brand safety: Due to the randomized nature of RTB, there is a chance your content could appear next to content that doesn’t align with your brand.
When compared to financial securities ecosystem, Ad Networks play a similar role as brokers do in securities trading.